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doi:10.1093/ref:odnb/39948

Cards, used to stiffen packets, became a lure for consumers keen to ogle images of actresses (tobacco manufacturer Washington Duke expressed concern at the use of lascivious photographs to sell his product in 1894), or to indulge in the proto-Pokmon hobby of collecting pics of baseball players, boats and, er, pigeons

Get them wrong and youre paying for either a placebo (under-dosed) or a sketchy hit (filler-laden hardware)

All product packaging is compliant with UK regulations, and all items are shipped securely with the option for next day delivery

When customers see your brand as a symbol of a lifestyle or identity they aspire to, theyre more likely to stay loyal, even when market conditions shift